KOREA UNIVERSITY SEJONG CAMPUS

Introduction

The time when sports was considered a means of mental-physical health promotion has ended. As confirmed throughout the world, sports is already forming a massive market, and is recognized as a promising industry that will lead the global economy in the future.

Korean government also recognized the potential business value of sports early and began fostering sports-related business as a national strategic industry. Division of Sports Business handles various practical knowledge that can be utilized in global sports field, a next-generation higher value-added business, along with theories in overall sports business. This major not only enhances the necessary language skills and sports marketing ability for students to become global sports leaders, but also delivers expert knowledge in sports properties, which its importance in sports business is increasing. In addition, it has established courses related to sports convergence, condensing communication with other academic fields including ICT, culture, tourism, media, entertainment and law to build convergent thinking abilities, to foster human resources that are optimized for future global sports business environment.

Desirable character

1. Communication ability to understand and analyze global sports environment
A talent with outstanding language skills needed in global sports business

2. Global sports business mind
A talent with business theory and practical skills as a global sports business leader

3. Creative thinking based on sports convergence
A future talent with convergent thinking for an effective sports business

Education objective

• Fostering global sports leaders with excellent linguistic skills and mind to lead international sports stage
• Fostering professionals with expertise in the major, application ability and field adaptability
• Fostering professionals with clear sense of purpose and clear sense of duty in global sports science

Faculty